Case Study – Getting Luminaries

April 26, 2012

CLIENTS: Various

SERVICE: Facilitating Interviews with Important Personalities

Getting interviews with Luminaries in India is like agreeing to put your hand in a beehive – from the sting to the honey. The first “sting” is felt when one has to find right sources of networking to writing trillions of letters of request for appointment, then the follow-ups till you know each and every voice/road/corner/location/state/country/continent… (you may leave out the last two!!) of the luminaries whereabouts… and then there is the nectar of “sweet honey” of actually getting to be in the auspicious presence of the person –in-person!

Ashoka's PillarIt does not matter if you are working on a project that involves the country’s best Government departments, where you may assume that the letter containing the masthead of Ashoka’s pillar would weave its magic when you attach it with your covering letter – you are completely off track! The luminaries have to play their power of presence game, and you better toe-the-line.

AAKAAR FILMS has always managed to do the magic – from getting the Honourable Former President of India Dr A.P.J. Abdul Kalam for the Pan African e-Network film to meeting the ‘Amitabh Bachchan of South India’ – Superstar Kamal Hassan for the film Cinema With A Purpose. We managed to trace the link from personal assistants to personal relatives to personal security guards… and the audience happened.

And what an audience… that is why they truly belong to the hearts of masses!!

AAKAAR FILMS team with the former President of India Dr. A.P.J. Abdul Kalam

AAKAAR FILMS team with the former President of India, Dr. A.P.J. Abdul Kalam


Superstar Kamal Hassan

With Superstar - Kamal Hassan

Click here to see more photographs of the AAKAAR FILMS team with various Luminaries.

Section:: Case Studies

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