Strategic Communications

June 16, 2020

 


Anu Radha works as an independent Communications and Marketing Consultant with various National and International organizations. She enables clients on new project strategy development from inception to the end deliverable, execution and evaluation. She has eexpertise in presentation and negotiation skills with stakeholders from Ministerial delegations, State machinery and at the Grassroot.

Her journalistic writing skills includes  Films, Scripting, Blogs and Travelogues that are based on extensive Research and Documentation. High level Event Management brings forth her honed skills of communication with multilateral partners. Empowerment across Genders reflects in her projects, writings and workshops. An avid traveler with a creative eye, she has a penchant for Photography.

 

National Skill Development Corporation

VOICES of INDIA, a communications and advocacy project on Skill India Mission of Pradhan Mantri Kaushal Vikas Yojana (PMKVY) with National Skill Development Corporation (NSDC), a PPP (Public Private Partnership) corporation set-up under the Ministry of Skill Development and Entrepreneurship (MSDE).

Community Radio Stations (CRS) have been established in India by Ministry of Information & Broadcasting to communicate with rural India at district level of each state in their own local language. It is an effective methodology for executing advocacy campaigns by interacting with target group that constitutes of 70% of India’s demography.

A Skill India awareness and advocacy campaign was communicated through broadcast of programs created by the community through their own Community Radio Stations in India. This required Communication workshop, enabling scripting of episodes with appropriate communication messaging, working with CRS team at locations in India, for broadcast.

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